How the Fashion Industry Uses Social Media

Black Friday and the exclusive Fashion Weeks: Two pinnacle times of the year where retailers and the fashion industry hope to make up for a bad year or put the cherry on top of an awesome upward-driven one. But leading up to (or concluding) these championship fights for retail revenue redemption and leader-crowning, how are retailers and the fashion industry elite getting the word out about the deals or extraordinary collections that they have to sell?

America’s retailers are learning how to chime in on the conversations of their customers through social media. Whether it be Facebook or Twitter, major retailers are learning what their customers like and don’t like based on their Facebook statuses, comments and tweets. Besides using commercials, retailers like Old Navy use their Twitter page to advertise the deals and discounts currently going on in their stores.

Retailers like Cole Haan are using digital media to create aliases for their customers based on the customers’ lifestyles and embed interactive games in their social media pages to compliment these efforts. Cole Haan’s Facebook page mentions “Like us and explore more” to encourage the visitor to dive deeper into how Cole Haan clothing and accessories cater to the “Urban Explorer”.

As B Culture has mentioned before, digital media is a powerful commercialized hammer that some celebrities have wisely wielded to secure the nail in the foundation of a fruitful relationship with their fans. This is the same for high-end fashion designers. Fans of celebrities, the customers of high-end fashion designers, often like for their customers to vote for “who wore it best” and post new looks through their social media fan pages. Celebrities are often the retail industry’s initial guinea pigs and retailers use their customers’ social media comments to know what trends are hitting or missing which is a heads up to the retailer on which ones they should follow or continue to produce.

Digital media also helps high-end fashion designers get the word out about how to access a designer’s full collection, the campaign and allows the fashion industry’s supporting cast – the Press and stylists – to chime in on what they liked or didn’t like, what fashion shows they are excited to see and how the public can mix and match the designer’s pieces. Louis Vuitton has their full Spring 2012 fashion show on YouTube. Before YouTube, customers could only dream of seeing a high-end fashion show from beginning to end. The video of the above Louis Vuitton fashion show is in HD, which further gives the viewer the experience of being at the actual show.

From New York Fashion Week to a new high-end boutique opening up in L.A., fashion editors and socialites can us Foursquare to let their followers know what fashion shows and store opening they are spiriting to cover or shop next. Retailers can also use Foursquare to reward their frequent visitors with special discounts and recognition. In the image above, Jeremy P. is listed as the major of Kenneth Cole in SoHo. Foursquare makes an individual a celebrity along with the place the individual frequents.

Digital and social media has given the customer more of an immediate say in what works and what doesn’t. This gives the retailer and designer the ability to react more quickly and efficiently within their next collection. It seems social media may have accelerated the transition between fashion trends because of the swift reaction to what’s hot and what’s not. Interactive media is now the digitalized style meteorologist for the fashion industry.

All Fur Streetstyles From Fashion Week From Fall 2017


Fashion editors got a bit of practice back in February, when a brief snowstorm interrupted the first day of New York Fashion Week. We saw it all: women slipping in four-inch stilettos, bare midriffs exposed to frigid winds, and countless pairs of silk trousers getting ruined by slush. everyone took his lessons and the next days we saw plenty of fur coats and accessories, puffers, waterproof boots, and a cashmere beanies; a few editors have even been wearing UGGs! Here, we found the best snow-day looks that combine warmth, practicality, and plenty of style.


The event that marked London fashion week this year was the 60,000 people that signed the petitions for banning fur from LFW. Ed Winters, who started the petition, is one of the co-founders of animal rights group Surge. Anti-fur militants staged one protest against its use at London Fashion Week. Their actions come after the industry body, the International Fur Federation, predicted that as many as 80 per cent of the catwalk shows at London Fashion Week – including Burberry and JW Anderson – will contain items using fur.

Mark Oaten, chief executive of the IFF, told The Telegraph: “We’re expecting a cracking week in London. I’ll be disappointed if we don’t see fur on at least 80% of the catwalks.”

As the London Fashion Week Fall 2017 collections marched on bursts of color, unexpected silhouettes and unconventional inspirations from art and history came into play. This is what fashion is all about (or should be). Fabrics and textures, too, are providing inspiration and designers are embracing the creative possibilities presented by fur. All of this creates a visual pageantry that is making the London Fashion Week Fall 2017 collections a pleasure to behold.


A week’s worth of lens-worthy street style beauty moments outside Le Carrousel du Louvre has come into focus. Hair statements were in the spotlight, as showgoers stepped out in looks ranging from lighter-than-air, fuzzy curls to romantic, ribbon-tied braids.

Instead, the emphasis was on dramatically long strands and inspired takes on hats and hair accessories, from girly to glamorous. Street style also echoed the collections with a new emphasis on above-the-neck accessories.


The streets start brimming with sartorial excellence. From slouchy suiting to eye-popping prints, see who’s sporting the best street style looks away from the catwalk.

Fur coats, fur scarves, fur capes and fur elements in general, were part of almost every collection in Milan, upscaling them in the most beautiful wintery way, it seems like the trend of stripes from catwalks continued to the streets week. The streets start brimming with sartorial excellence. From slouchy suiting to eye-popping fox fur coats. Beside fur, pantsuits were super popular, which then trickled down to all types of pants, from athleisure to wide-legged, and, finally, the fashion crowd took an unexpected sartorial turn with some pretty funky skirts. What will be in store for the following week in one of fashion’s favorite cities?

Trend spoiler: A fox fur vest will be the perfect match for your skinny jeans.

Become a Fashion Designer With These Basic Steps

Becoming a fashion designer is a creative journey in uncovering the student’s likes and dislikes. Styles and fads come and go and then come around again. This is true of the fashion design industry also, particularly so! The industry is often influenced by the entertainment industry (television, movies, music, etc.) For example, “That 70’s Show” gave hippie fashion a new comeback chic. This is true of other movies as well. A great example of this would be “Pirates of the Caribbean” that brought about a huge influx of skull and cross bones designs. The typical pirate symbol, more related to a gothic or punk style, became mainstream after the debut of the movies.

This pop culture influence inspires mass market designers. However, couture fashion designers strive to be the source of the inspiration rather than an imitator. The difference between this can be found in the training of the merchandiser versus the designer. Many aspiring fashion designers choose to go into fashion merchandising. However, these two fields require slightly different curriculum. One will focus on sales, marketing, and business where as the other–fashion design–will focus on creativity and imagination in bringing ideas and concepts to life.

Following middle school, students can choose college preparation courses to direct their educational tracks to their own possible careers. For a student wishing to take the path of a designer of any type, art classes are essential to building the basic knowledge and core concepts that they will use.

High school courses should be selected to assist in building a professional portfolio to show to potential design colleges. By starting their educational planning very early, it is possible for students to make the most of their high school years by focusing on extracurricular activities that will add spice to their college applications. For example, potential fashion designers can take classes not only in art but also specialized math and computer classes, multimedia classes, and drama activities that will allow them to explore different aspects of the fashion world. Some high schools even offer classes in small business ownership or entrepreneurial skills.

For students who end up at the college level and wish to break in to the fashion design industry, it is never too late. Courses in drawing, painting, life drawing, and silkscreen, and color theory, fashion and art history are some of the beginning requirements for any fashion design student. Advanced students of fashion design will continue with patternmaking, sewing basics, advanced sewing techniques, and digital designing.

It is crucial for a fashion design student to have access to this type of basic curriculum in college in order to prepare for the true test of their abilities: their internship. Once the student has taken the basic and advanced courses, it is time for them to specialize in some aspect of the fashion industry. When people think of fashion, they think of runway shows and couture collections. There are fashion centers throughout the world, but most people tend to consider New York City the center of all fashion design. If the college student did not choose a college near a fashion design center, it may be possible for them to choose an internship located in that area. Some other possible internship locations would be Washington, DC, Los Angeles, Miami, Atlanta, Chicago, and other metropolitan areas.

The best source of internship possibilities will be the college faculty and guidance counselors. It is important to do your homework by researching potential internships; but, they can definitely guide the student to someone that they may not have considered.

The fashion world has its niches. Every designer starts somewhere. They do not just graduate from college and poof have their own design house and their own collections. They were mentored by someone in the business. Some of them were self taught and did not have the opportunity to study in a college environment but learned in the school of hard knocks. Whatever the case, if there is a desire to learn the fashion design business, then there is a way to do it.

Consider working at a place that does alterations or tailoring to build up sewing skills. Consider designing your own clothes. Think of functionality, practicality, body type, personal statements, coloring and fabric choice. Study the masters–who is on the edge of fashion now that you want to emulate? Why do you like their style? What IS your style?

By taking all of these factors into consideration, any student pursuing fashion can find their place in the design world.